First Assignment Complete!

Dog & Pony was on a two-week break from working on the show. Luckily, this break coincided with my Winter Break so that the start of my internship is the official start of Winter Term. However, I had some "homework" to take care of for the show.

Marta- the head of the marketing team has developed a system by which Dog & Pony can figure out what type of people attend their shows and on whom they should be focusing their marketing pitches. Marta had already discovered that a fairly "artsy" Chicago crowd comprises the majority of Dog & Pony audiences. So in order to get a better understanding of who these "artsy" people are she divided up the arts scene into 5 categories and told me to make a list of events in each of these categories. So that the coded postcards I mentioned earlier can be dropped off at each of the locales or we can contact the venue and some kind of promotional event can be coordinated with the event.

ASSIGNMENT # 1

Categories of Events:

-Music
-Literary/Book
-Movies
-Dance
-Art Gallery/Visual Arts

I had to find 3-4 events per week (we are working in a slot from the end of January to mid April... so about 15 weeks!) per category.

A lot of events. A lot of sitting in front of a computer and googling "literary events in Chicago", "Chicago Hot Spots", "Special Chicago Events." But after three or four days of true bonding with my HP ProBook 4310s.. a beautiful list emerged of 130 Events (many of which repeat many times during the week/month/year).

So first assignment done and the internship begins. I believe I am meeting with the team on Thursday. Other than that I will be going into rehearsal and observing what they're doing for the rest of the week until I'm given another assignment.